.2024 has been actually a volatile year for adtech funding.U.S.-focused adtech startups, when accustomed to getting billions in financial backing annually, have raised virtually $360 million thus far this year, placing it on track to be the industryu00e2 $ s slowest year in over a decade, per Crunchbase data. That downturn results from market saturation, elevated governing stress, and financial uncertainties.ADWEEK talked with 5 VCs who continue to purchase adtech firms, regardless of these problems, about what they are actually looking for and also what they steer clear of. Probably unsurprisingly, these capitalists are actually targeting chances in privacy-focused technologies as well as industry-specific locations including hooked up TV.